Fianna O'Donoghue of Form & Flourish, Designer & Developer

Fianna (also known as ‘Fi’) O’Donoghue, is a qualified designer-developer behind Form & Flourish. Fi is a designer and a web developer with both the design skills and technical knowledge to create your visual identity and bring it to life seamlessly. With more than seven years’ experience in e-commerce management, online marketing, graphic design and website development, Fi’s goal in founding Form & Flourish was to create a studio for small business owners to get the online help they deserve.

 

Recent research found a significant increase in self-reported levels of depression and anxiety, and substantial reductions in physical activity in pregnant women from before to during COVID times. If left untreated, physical ailments and mental illness during pregnancy or in the first year after birth will continue to have a devastating impact long after the pandemic is under control. A proactive approach is needed to overcome these barriers, which is where The Atlas of Motherhood comes in.

The Atlas of Motherhood offers women a holistic collection of education and tools needed to support a mother’s physical, emotional, and mental journey to motherhood. It creates a connection through the bond of motherhood during a time when human connection is needed more than ever. The sharing of pregnancy, birth, and postpartum journeys from mothers around the world helps to heal, empower, teach, and offer alternatives, thereby building collective knowledge on childbirth and improving outcomes for mothers and mothers-to-be.